4 Evergreen Tactics to Get More Leads from Social Media
Ever feel like your social media is a bit of a black hole? You post great content, but crickets. You know there's potential there, but you're not sure how to turn those followers into real connections, let alone leads.
The following tried-and-true tactics are a great place to start. They've been boosting businesses for years and can work for you, too, when paired with the right social media marketing plan.
1. Harness Social Proof, aka, Show Off Your Happy Customers
Showcasing satisfied customers is a powerful way to generate leads on social media. By sharing success stories, glowing reviews, and real results, you tap into the principle of social proof.
When potential customers see others raving about their great experience with your product or service, it builds instant trust and credibility. A few easy ways to do this:
Post screenshots of gushing comments or DMs from happy customers
Whip up snappy graphics with short quotes and smiling customer photos
Create mini case studies showing off the awesome results people got from your product/service
Interview happy clients on video at events and share the clips
The secret is to make your customers the heroes and paint a vivid picture of how you made a real difference for them. When leads see success stories they relate to, they're often more eager to take the next step with your brand.
2. Craft Enticing Lead Magnets That Your Audience Can't Resist
Lead magnets are a timeless tactic for a reason—everyone loves a good freebie. A lead magnet is a free resource so valuable, people will happily give their contact info to get their hands on it.
So, what makes a killer lead magnet? It should be:
Ultra-specific and laser-focused on solving a nagging pain point
Packed with actionable insights, tips, or tools (no fluff!)
Quick and easy to consume (think checklists, cheat sheets, templates)
Instantly accessible (nobody wants to wait around for the goods)
A natural tie-in to your paid offerings (so it primes leads for future sales)
Here are some samples you could try:
A mini video course or challenge (ex: "5-Day Instagram Reels Bootcamp")
A curated resource guide (ex: "Top 10 Tools Every [Your Industry] Needs")
An exclusive discount code (ex: "Snag 20% off your first order!")
A fun quiz or assessment (ex: "What's Your Brand Voice Style?")
Early bird access to new products/services (people love feeling like a VIP!)
Just remember—your lead magnet is the very first taste someone gets of your brand. It must be of excellent quality and deliver on its promises. A delighted new lead is much more likely to convert.
3. Reel In Leads with Retargeting: The Art of the Follow-Up
Retargeting works by showing targeted ads to people who have interacted with your business online, such as visiting your website or engaging with your social media posts.
The beauty of retargeting is that you're reaching out to folks who already know something about you. They've signaled some interest, so they're more likely to be receptive to your message.
For example, let's say you run an online store selling eco-friendly cleaning products. You could retarget people who:
Visited your "Shop" page but didn't add anything to their cart
Added items to their cart but didn't complete the purchase
Watched your "Top 10 Natural Cleaning Hacks" video on Facebook
Clicked on your Instagram ad but didn't convert
To grab their attention, you might:
Show them an ad featuring the exact products they were looking at, with a special discount code just for them
Share a customer testimonial video that raves about how your products have transformed their cleaning routine
Invite them to a free webinar where you teach them how to make their home sparkle using non-toxic ingredients
Subtlety counts here. You don't want to come across as a stage-five clinger, popping up in their feed every five seconds. Cap your ad frequency to a reasonable number, and exclude people who've already converted so you're not wasting your precious ad dollars.
4. The Ripple Lead-Gen Effect of Referrals
There's nothing like a referral from friends and family to generate leads for your business.
To get your customers spreading the word, create a referral program that's easy to join and rewarding to participate in. For instance, you can:
Offer a 20% discount code for both the referrer and the referee on their next purchase
Give customers a free month of service for every 3 successful referrals they make
Enter referrers into a monthly drawing for a $500 gift card to your store
Promote your referral program on social media with eye-catching graphics and compelling calls-to-action. For example:
"Love [Your Brand]? Share the joy with your friends and you'll both get 20% off!"
"Refer 3 friends to [Your Brand] and enjoy a month of service on us!"
"Know someone who would benefit from [Your Product/Service]? Refer them and you could win a $500 shopping spree!"
Make it easy for customers to spread the word by providing pre-written social media posts they can share with just a few clicks. Include a unique referral link or code to track who's sending new leads your way.
Let's Talk Social
Feeling a bit stuck on how to put all these social media lead-generation tactics into practice? We get it - it can be a lot to tackle alone!
At SERTBO, we've got a team of social media specialists who live and breathe this stuff. We'll work with you to create a custom lead generation that fits your business like a glove.
To get started, drop us a line to book your free consultation. We'll be with you shortly to confirm your schedule. Looking forward to our chat!
